I led the concept and design of Equibrand’s retail showroom at the Dallas Market Center, a premier 5-million-square-foot wholesale trade facility in Dallas, Texas. The design focused on creating an immersive experience that allows buyers to engage with the products—providing an environment where they can interact with and assess the products firsthand.
Working from schematic blueprint drawings, I developed a visually cohesive design system that honored Equibrand’s overarching identity while incorporating the distinct visual elements of their five brands: Classic Rope, Rattler Rope, Classic Equine, Martin Saddlery, and Cashel.
A key design feature is the dimensional lettering of Equibrand’s tagline, “Train | Compete | Win,” which serves as a focal point, capturing attention immediately upon entering the space.
Additionally, a large custom mural was created, featuring a collage of images representing all five brands, united through a red, white, and blue color scheme to emphasize the “Made in America” concept.
