PRESTIGE Vaccines

Vaccination remains one of the most effective measures for preventing major equine infectious diseases. With a comprehensive portfolio of equine vaccines, Merck Animal Health sought to unify its premier equine vaccine line under a single, recognizable brand—PRESTIGE.

To enhance brand cohesion and improve consumer recognition, packaging was redesigned to align each vaccine with its corresponding color, creating a visually distinct spectrum of protection. A strategic print and digital campaign was developed to introduce the refreshed product line, emphasizing key product benefits and driving awareness among veterinarians and horse owners. Additionally, a consumer sweepstakes was launched to celebrate the rebranding and further engage the equine community.