Riley’s Roses
Brand Identity / Print
Riley’s Roses is a foundation dedicated to raising awareness about Cystic Fibrosis, a lifelong genetic condition. This initiative was born from a deeply personal experience when my niece was diagnosed with Cystic Fibrosis at just two weeks old, making this cause especially meaningful to me. The logo’s rose icon has been thoughtfully repurposed into a repeating pattern and deconstructed into various graphic elements used across a range of materials. Additionally, the logo was featured on t-shirts sold to support fundraising efforts for The Cystic Fibrosis Foundation.
