I led the concept and design of Equibrand’s retail showroom at the Dallas Market Center, a premier wholesale trade facility in Dallas, Texas. The space was designed as an immersive environment, allowing buyers to engage with products firsthand and experience the brand in a more tangible way.
Working from schematic blueprints, I developed a cohesive design system that aligned with Equibrand’s overarching identity while integrating the distinct visual languages of its five brands: Classic Rope, Rattler Rope, Classic Equine, Martin Saddlery, and Cashel.
A standout feature is the dimensional rendering of the tagline, “Train | Compete | Win,” which anchors the space and creates an immediate focal point upon entry. The showroom is further unified by a large custom mural—a collage representing all five brands—tied together through a red, white, and blue palette that reinforces the “Made in America” narrative.
