Paristown Art Fest
Logo Design / Event Branding
Bold color. Playful form. Built to stand out—capturing the energy of Louisville’s creative community in a way that’s vibrant, expressive, and impossible to ignore.
The system starts with a flexible logo and expands into a dynamic poster design, using handcrafted elements and layered composition to create movement and personality. Together, the identity reflects the experience of the festival itself—inviting people to explore vibrant booths, discover one-of-a-kind art, enjoy live music, and experience local food and drink.
Designed to draw people in and spark curiosity, the work sets the tone for a day rooted in creativity, connection, and inspiration.
