The Angry Butcher

A classic deli, turned up—rooted in old-school New York tradition with a sharper, more modern edge. Designed as a restaurant concept that reimagines the neighborhood deli for today’s crowd, it balances familiarity with attitude.

The identity builds on heritage while moving the look and tone forward, featuring a refined logo that honors elements of the original mark while elevating them into something more deliberate and iconic.

Paired with straightforward typography and a no-frills system, the brand embraces confident, punchy messaging—sandwiches that slap, flavor that brings the heat. Applied across menus, signage, and in-store touchpoints, the result is a cohesive restaurant identity that feels both timeless and unapologetically current.