The Café Southern Kitchen

The Café has been part of the fabric of Paristown Arts District for decades, so it was an honor to help refresh the brand as it stepped into a new chapter as a Southern Kitchen.

The updated logo and visual identity embrace smoother forms, refined typography, and natural, earthy tones inspired by the restaurant’s rustic interior renovations. The scope extended beyond the mark to include menu design and interior signage, creating a cohesive system that carries the brand experience from the front door to the table. The goal was to modernize the brand while honoring the history that made it a Louisville staple.