Uncle Boojie’s Distilling Co.

Uncle Boojie’s is a Kentucky-born distillery steeped in heritage, storytelling, and a deep reverence for the generations that came before. I was brought in to conduct a full brand audit and visual identity review, covering logos, typography, color palette, packaging, apparel, and supporting collateral.

Key focus areas included organizing the logo system for clarity and hierarchy, refining type choices to better reflect the brand’s rustic elegance, enhancing packaging for stronger shelf impact, and evolving apparel designs to carry the spirit of the Kentucky hills and the family legacy they honor.

The outcome was a more cohesive and enduring visual system—one that carries forward the voice of generations past and supports Uncle Boojie’s journey into the next chapter of its story.